Healthy Kids Concepts

is an extraordinary organization that is committed to taking action in the fight against childhood obesity in California and nationwide.  Healthy Kids Concepts is resolved to create a movement where healthy eating, exercise and fun becomes the norm in the daily lives of our children.

Ongoing Challenge

Over 20% percent of children in the United States are estimated to be obese, and a full one third of our kids are overweight.  Children's obesity rate for ages 6 through 11 has more than quadrupled over the past four decades.  As a result, diseases such as diabetes and elevated blood pressure have accelerated significantly over the past two decades.  The problem of childhood overweight and obesity is multi-factorial, with   increasingly sedentary lifestyles, the availability of too many high-calorie, high sugar, and high fat processed foods, lack of family meals, and confusing information all contributing.  A solution must be comprehensive and address and influence these challenges on all levels by educating parents, children, educators, and the food industry.

Reasons include:

• Fewer families cook at home.
• Many parents never acquired the knowledge to determine healthy meals for their children, or have not developed the skill and desire to prepare such meals.
• School no longer supports the teaching of cooking skills in the classroom.
• Video games, television watching, and other societal changes have discouraged physical activity at school and after school hours.