Healthy Kids Concepts...

is an extraordinary organization that is committed to taking action in the fight against childhood obesity in California and nationwide. Healthy Kids Concepts is resolved to create a movement where healthy eating, exercise and fun becomes the norm in the daily lives of our children.

The health challenges we face today are more alarming than ever before, obesity is the leading cause of disabilities in the world, a bigger crises then even world hunger.

Over $145 billion is spent on obesity alone, $14 billion goes towards children's obesity. In the next 20 years this cost could rise to over $400 billion if changes are not made now.

People ask me, what is your program about? I say, we teach kids to eat 5 colors of fruit and vegetables every day. People say, is that it? Our kids age 4 through 10 have fun laughing at our silly ideas, identifying fruits and veggies and making smoothies. They check our 5 color pads, take the 30 day challenge and they have fun!

In other words we "merchandise"...   Just like the cereal companies do!

Healthy Kids Concepts is Committed to doing everything possible to provide our children the opportunity of a longer, healthier and happier life.

Make yourself a part of the solution!

Ric Downing
Executive Director, Healthy Kids Concepts Inc.

Watch Stephen Ritz's TED Talk...

Photo: Stephen Ritz

A whirlwind of energy and ideas, Stephen Ritz is a teacher in New York's tough South Bronx, where he and his kids grow lush gardens for food, greenery — and jobs. Just try to keep up with this New York treasure as he spins through the many, many ways there are to grow hope in a neighborhood many have written off, or in your own...  SEE STEPHEN'S TED TALK

Coming Soon To Healthy Kids Concepts - Super U Snacks and Smoothies

featuring 100% real food snacks and smoothies, approved by the “Healthy Kids Concepts seal of approval”.

Snacks and smoothies that are safe and nutritious. Best of all, kids love the taste.

The Super U snack shop is a non profit licensing program for schools  (public, chartered or private) and may be operated through PTA (parent teachers associations) or any organized after school program.

Download Your 5 Colors!

Download Your 5 Colors A Day Checklist

To get your own downloadable PDF copy of our 5 colors a day sheet, just click the link below.

Download 5 Colors A Day - One Per Page

The 30 Day Challenge!

Get Your 30 Day Scorecard for Kids

Get Your 30 Day Scorecard for Kids

Put it on your fridge or bulletin board!

Download 5 Colors A Day - One Per Page

Thanks Supporters!

We Love Our Supporters and wish to thank them.


Finally we're marketing GOOD food to our kids!

Coming Soon To Healthy Kids Concepts - Super U Snacks and Smoothies

See our own Willow Jarosh on the Today Show. Great Job Willow!