[SACRAMENTO, CA.] Healthy Kids Concepts is teaming up with the American Heart
Association in Los Angeles to teach kids the benefits of healthy, locally-grown
Healthy Kids Concepts, a 501C nonprofit public service corporation, is collaborating with the American Heart Association using their “5color functional benefits program”. This program supports the American Heart Association's Teaching Gardens and Kids Cook with Heart programs in the schools.
“Healthy Kids Concepts is a proud supporter of the American Heart Association’s Teaching Gardens and Kids Cook With Heart programs, aimed at empowering today’s children to live healthier, longer, stronger lives,” says Karl Lovas, executive director of the group.
The group is also partnering with Yum Yum Dishes and Blendtec to promote healthy food choices for kids. Yum Yum Dishes will provide its colorful portion control bowls to be incorporated in the Teaching Gardens and Kids Cook with Heart curriculum. Blendtec will provide blenders for use in the schools. The company has already donated 36 blenders and is committed to donating many more, Lovas said. Both will help teach kids the health benefits of eating vegetables and fruits in "5 Colors a Day.”
“We thank our friends at Blendtec and Yum Yum Dishes for their great contributions to this program, for there teaching programs,” Lovas said.
Among many collaborations being pursued by Healthy Kids Concepts is one with The Change Game, a reality TV program now in development by ”Fresh Producers” a non-profit distribution service. The Change Game will “feature teams of teenagers – a key demographic in healthy-eating campaigns – competing in "Apprentice"-like challenges meant to promote healthy, local food consumption and the development of business skills,” according to the Sacramento Bee.
Lovas founded Healthy Kids Concepts to come up with creative, interactive ways to teach kids about healthy eating and help counteract the estimated $10 billion spent each year on advertising unhealthy foods to kids.
“We have many different pieces coming together to teach kids healthy eating habits,” Lovas says. “We are forming an army because the problems we face are bigger than any one of us.”