Healthy Kids Concepts and Pink Lady America to collaborate
With a generation of young people facing shorter life spans because
of obesity, Healthy Kids Concepts, Inc (HKC) and Pink Lady America LLC (PLA)
are going to combine efforts to favorably impact the success rate of finding
solutions to that unhealthy condition.
“It’s not every day an
organization of growers like those supporting Pink Lady America decides to
work with a 501C nonprofit public service corporation like us,” says Karl
Lovas, Healthy Kids Concepts executive director.
“But with 75 percent of healthcare cost now attributed to obesity, we
believe it’s time to seek out new ways of fighting this problem as it
impacts children. Why not look to an association like Pink Lady America
which represents a product known for its healthful qualities.”
general manager, Dr. John Reeves echoes Lovas in his groups concerns when it
comes to obesity especially as, like HKC, when it involves well documented
negative impact on children.
“With a program called ‘Pink Lady Cares
About Kids™,” we’re now in our third year of working with our shippers to
find ways to promote Pink Lady® Brand Apples and apples in general to more
children,” Dr. Reeves says. “We’re also using it in our information campaign
with the Washington State Health Care Authority to get out the word on Apple
Health for Kids, the health insurance program for low income children.”
“I can’t think of a better organization than Healthy Kids Concepts to
add to our efforts to work in the interest of children including the fact
that we both have ties to the American Heart Association. The Pink Lady®
Brand Apple was the first apple in the American Heart Association Food
Certification Program most often connected to the heart check mark.”
Earlier this year, Healthy Kids Concepts collaborated with the American
Heart Association in Los Angeles and offered assistance from its partners in
teaching kids in California the benefits of healthy, locally-grown food.
According to Lovas the HKC is working with the AHA using its ‘5 color
functional benefits program.’ This program supports the American Heart
Association’s Teaching Gardens and Kids Cook with Heart program in
“These programs aim to empower today’s children
to live healthier, longer, stronger lives,” Lovas says.
“We are now
looking forward to also working with Pink Lady America as it opens up
potential opportunities from the apple industry. We will soon be exploring
some unique ways to incorporate our current activities with the idea of
having a greater emphasis on a snacking product documented to possess a
number of healthful attributes,” Lovas says.
Like those other
programs, this fits well with his motivation for starting the Healthy Kids
Concepts Program focus on developing creative, interactive ways to teach
kids about healthy eating and help counteract the estimated $10 billion
spent each year on advertising unhealthy foods to kids.
Publication date: 8/20/2013